The Secret to Getting People to Give: 14 Reasons Why People Donate


How To Get Non Profit Donations


Giving isn’t a business transaction. It’s a human connection. To inspire donors to give, you need to make a meaningful connection by showing them why they matter and how they can make a difference. When you understand why your donors give, you’ll be able to make a more effective appeal.
Don’t be afraid to reach out to your donors personally and find out why they give. Their stories matter, and sharing them creates inspiration for others to follow their example. (If you don’t have an easy way to keep track of your relationships with your donors, check out Network for Good’s easy donor management system.)
That being said, here are some of the top reasons why donors give:
  1. Someone I know asked me to give, and I wanted to help them
  2. I felt emotionally moved by someone’s story
  3. I want to feel I’m not powerless in the face of need and can help (this is especially true during disasters)
  4. I want to feel I’m changing someone’s life
  5. I feel a sense of closeness to a community or group
  6. I want to memorialize someone (who is struggling or died of a disease, for example)
  7. I was raised to give to charity—it’s tradition in my family
  8. I want to be “hip,” and supporting this charity (i.e., wearing a yellow wrist band) is in style
  9. It makes me feel connected to other people and builds my social network
  10. I want to have a good image for myself/my company
  11. I want to leave a legacy that perpetuates me, my ideals or my cause
  12. I feel fortunate and want to give something back to others
  13. I give for religious reasons—my faith teaches me to help others
  14. I want to be seen as a leader/role model
    Get the right tool to help you raise more money for your cause. Learn more about Network for Good’s products. 
Remember:
  • People act from the heart, not the head. Yes, your nonprofit has to show that it’s a good steward of donor money and you need to impart where all that generosity is going, but your appeal must contain more than numbers and pie charts.
  • Giving is a personal act. Your appeals need to be donor-centric. Make sure to tell your donor why they should care, and why they matter to your organization. Learn more about crafting your call-to-action and writing personal emails.
  • The act of giving is immediate. Give your donors the opportunity to act here and now. Your relationship with them will be long-term, but their willingness to give is now—let them act on it.
There are many reasons why people give. When you’re crafting your next fundraising appeal, take this list out and ask yourself if you’ve tapped into these reasons.

7 Tips on Asking for Donations — It’s Intimidating, We Get It

FUNDRAISING

When it comes to asking for donations, most of us head for the hills.
We get it. It’s intimidating to ask other people to part with their hard earned cash. They might ask, “Why?” And we might not have a great answer.
At its heart, fundraising is helping others connect an existing passion directly to your cause.We don’t convince donors. We help them realize that they already care.
Once donors believe that your cause truly matters, giving almost becomes an afterthought. Of course they’ll give! The question simply becomes how much to ask for.
But until then, you won’t have to sweat your fundraising ask if you follow these seven tips:

7 Tips on Asking for Donations

1. Research Your Donors to Read Their Minds

The words you want them to say: “Wow, it’s like he read my mind!
How do you get to that point? You research your donor as an individual, but you also have a broad depth of general research on the kinds of people who donate to your nonprofit as a whole group.
You need to be able to answer these questions if you want to get into a donor’s heart:
  • What kinds of words do they use? What do they talk about when they’re feeling passionate?
  • What do they care about? What other causes are they a part of?
  • Do they have a history of giving?
  • What are their common objections, fears and concerns about giving?
Thanks to the web, we have more access to information about our donors than ever, as well as the ability to survey our donors and examine how they talk about our cause.
Note, however, that if you survey your donors or ask questions of a potential donor, you have to learn to read the answer behind the answer.
We have to address the fears and risks every donor feels, even if the donor herself can’t identify them out loud. And then, we get to connect their existing passions and desires to your NPO, using the same language they use.
In other words, understand your donor base so well it’s like you’ve read their minds.
Don’t worry, this is easier than it sounds if you follow the next six tips…

2. Practice, Practice, PRACTICE – And Then Practice Some More

The best way to dominate your donor visits, get more funds and create real, lasting connections with your nonprofit … is to PRACTICE every aspect of your ask.
In other words, by the time you are actually sitting in front of a prospect, you should have rehearsed the many paths the conversation could take MANY times before. Understanding your talking points, how you’ll graciously address common objections and the exact way you’ll frame your ask allows you to stop thinking about these things and just focus on talking with the donor.
Practice your ask. Can’t emphasize it enough.
Run through how you’ll call them on the phone. Plan on how to structure your meeting. Decide how long you’ll small talk at the beginning, and how to transition smoothly into the ask itself. Leave no stone unturned!
The key to this:
  • Practice out loud.
  • Then, practice in front of a mirror.
  • Then, record yourself on video practicing.
It’s painful, but you’ll learn things about your delivery and be far more confident and free when it comes to actually making the ask. Don’t skip this step.

3. Never, Ever Surprise Your Prospect

If your potential donor is ever surprised you’re asking them for money, something is deeply amiss.
Make it clear in your first call or contact that you’re interested in talking to them about your cause and how they might be able to get involved. Make it clear that, while you’re interested in them as a person, there’s a deeper purpose for your visit. That way, they’ll be able to prepare their response, objections and questions.

4. Stop Being Boring (It Isn’t Worth It)

Boring feels safe. No presenter who just reads bullet points off a PowerPoint instead does it because they want their audience to eagerly contemplate running from the room.
Nope, they do it because it feels safe. Reading a PowerPoint feels like an easy way to tell your audience all the info they want and be sure not to forget anything important. But instead, you fail to keep your audience engaged.
The actual way to be safe is what we discussed above: PRACTICE. Then you won’t need slides, and you can focus instead on not being boring.
Don’t be scared of sounding weird or too forward by asking things like, “What do you think is the biggest challenge we face in this area?” Provoke interesting reactions that are memorable, not boring, formulaic encounters.
Of course, your real goal is to make your donor both catch your enthusiasm and feel understood. But to get there, you need let yourself be not-boring enough that they can have fun talking to you.

5. Ask for Advice – You’ll Usually End Up with Money

The old fundraising maxim applies here:
“Ask for money, you’ll get advice. Ask for advice, you’ll get money.”
What most people truly want is to be heard. Asking for advice means that they will freely tell you the secret thing they are most passionate about, as well as their biggest fears about giving.
And most importantly, the donor will feel valued and important. Which they are! They’re the ones whose enthusiasm makes changes happen in the world. So ask them for their input and impressions.
For more tips on the advice visit, check out Gail Perry’s great article on how advice visits can open any door in town.

6. Your Secret Weapon is Pointed Silence

Our culture HATES silence. We want to fill it. This is one reason why extroverted salespeople and fundraisers can do worse than introverts.
But often times, the most important, meaningful thing – the thing your prospect REALLY wants to tell you – won’t be said if you quickly fill the silence.
Bad Fundraiser: “What’s the most important thing about the environment to you?”

Donor: “Well, I think environmental damage is a pretty big problem. We’re hurting the environment forever and we don’t even realize it!”

Bad Fundraiser: “Yeah, you’re so right! That’s why our Program X is so important! Let me tell you… [Donor hears: “blah blah blah”]
NOOOOOOOO—don’t do this! Your funding for next year will die a thousand painful deaths.
Here’s how that conversation could have gone:
Superman Fundraiser: “What’s the most important thing about the environment to you?”

Donor: “Well, I think environmental damage is a pretty big problem. We’re hurting the environment forever and we don’t even realize it!”

Superman Fundraiser: “How interesting!” [shuts up and looks genuinely interested]

Donor: [feels like he should talk because of the silence] “… yeah! It’s really crazy. In fact, the other day I was thinking about when I was a kid and would go out and look at the stars in the country and see meteors and all kinds of awesome stuff. But now that the city is so big, and there’s so much light pollution and smog, when I go out with MY kids to our cabin we’re lucky to see anything. It’s so sad.”
WOW. And you were about to start making a generic appeal about one of your programs, totally at random! Now you have so much material to work with, and know exactly the RIGHT program to talk about.
Your donor has practically sold themselves, all because you shut up! You’re fundraising forthis guy’s kids’ happiness now, not your program!
Too many advice-givers say “just listen better!” but fail to tell you that means “shut up and allow silence, even if it feels awkward at first.” Great journalists love this technique – it gets them the best interviews and quotes.
By the way, this works in discussions of all kinds – whether you’re negotiating a contract, your salary, trying to understand your significant other or asking for a donation. Use strategic silence next time you talk with anyone. Its effects feel almost magical.

7. Ask for a Specific Amount (Don’t Make Your Donor Do Any Work)

Finally, always ask for a specific amount to contribute to the cause.
Why is this important? Because it takes the burden off of the donor to figure out what size of a donation is necessary. They don’t know anything about your campaign goals. You do. So help them out. Don’t make your donor do the work.
For some great, non-confrontational phrases to ask for a specific donation amount, I recommend checking out Marc Pitman’s excellent post on his favorite major donor fundraising phrases.
We get it. Asking for money is intimidating.
But it’s also an immense privilege. You’re inviting other people to take action on a cause that they genuinely care about.
You’re selling significance. And at the end of the day, most people don’t mind feeling like they’re making an outsized impact on the world.

10 BEST TIPS FOR WINNING

  1. Believe in yourself. You live as you believe. If you believe you can fly, you can fly.
  1. Take action. Losers watch things happen, winners make things happen. Dream big dreams, but don't sit on them – start moving! Every step up will open new horizons!
  1. Approach impossible as possible. Winners believe that everything can be changed and approach impossible is possible. Losers believe than nothing can be changed and approach possible is impossible. Both winners and losers achieve according to their beliefs. 
  1. Keep stretching. Compete with yourself! Choose progressively more challenging tasks. Keep  stretching yourself to unlock your true potential. Winning is about overcoming. Whatever stretch goal you are striving to achieve, whether you are working on a challenging project, or trying to  solve a difficult problem, or fighting a powerful enemy, or correcting your own personal weaknesses, you are a winner if you manage to overcome all the obstacles and make your dream a reality.
  2. Focus on solutions and  opportunities. The distance between a big  problem and a great creative solution can be uncover able or very short – it all depends on your mindset. When a problem arises, don't talk about the problem for too long; start talking about creative solutions and opportunities
  3. Develop a burning desire to achieve success. Problem solving starts with a burning desire to change something and an open mind.   
  4. Do your best. Make doing nothing but the best your habit and you will enjoy nothing but the best in your life.  
  5. Keep learning to keep winning. In today's rapidly changing World, the key to success is not what you know, but how fast you can learn. If you keep learning from any sources, especially from feedback and failures, you can turn any experience into success.  
  1. Don’t look back, look forward. You might have lost a game yesterday – don't cry over it. It's not something to be pity of. It's a lesson and a new reality. Today you start a fresh new game, the score is 0:0, and you must win!
  2. Conquer your weaknesses. The Earth is the place to learn to conquer yourself, not others. External victories bring temporary happiness. Conquering yourself brings lasting happiness


50 dinamic ways to learn and uderstand english

                       


    
1.    Use a dictionary while you are watching a movie. Films often have the same words many times, so if you look up important words the first or second time you hear them, you should have learnt them by the end of the film. It is easier to use a dictionary if you watch with English subtitles.

2.    Start your own English language blog. Even for people who don't have to write in English, writing can be a great way of properly learning the kind of vocabulary you need to describe your own life and interests, and of thinking about how to stop making grammar mistakes. The problem most people have is that they don't know what to write about. One traditional way to make sure you write every day in English is to write an English diary (journal), and a more up to date way of doing this is to write a blog. Popular topics include your language learning experience, your experience studying abroad, your local area, your language, or translations of your local news into English.

3.    Write a news diary. Another daily writing task that can work for people who would be bored by writing about their own routines in a diary is to write about the news that you read and listen to everyday. If you include your predictions for how you think the story will develop (e.g. "I think Hillary will become president"), this can give you a good reason to read old entries another time, at which time you can also correct and mistakes you have made and generally improve what you have written.

4.    Sign up for a regular English tip. Some websites offer a weekly or even daily short English lesson sent to your email account. If your mobile phone has an e-mail address, it is also possible to have the tips sent to your phone to read on the way to work or school. Please note, however, that such services are not usually graded very well to the levels of different students, and they should be used as a little added extra or revision in your English studies rather than as a replacement for something you or your teacher have chosen more carefully as what you need to learn.

5.    Listen to MP3s. Although buying music on the internet is becoming more popular in many countries, not so many people know that you can download speech radio such as audio books (an actor reading out a novel) and speech radio. Not only is this better practice for your English than listening to English music, from sources like Scientific American, BBC and Australia's ABC Radio it is also free.

6.    Listen to English music. Even listening to music while doing something else can help a little for things like getting used to the natural rhythm and tone of English speech, although the more time and attention you give to a song the more you will learn from listening to it again in the future.

7.    Read the lyrics to a song. Although just listening to a song in English can be a good way of really learning the words of the chorus in an easily memorable way, if you want to really get something out of listening to English music you will need to take some time to read the lyrics of the song with a dictionary. If the lyrics are not given in the CD booklet, you may be able to find them on the internet, but please note that some lyrics sites deliberately put a few errors into their lyrics for copyright reasons. Once you have read and understood the lyrics,  if you then listen and read at the same time, this can be a good way of understanding how sounds change in fast, natural, informal speech.

8.    Sing karaoke in English. The next stage after understanding and memorising a song is obviously to sing it. Although some words have their pronunciation changed completely to fit in with a song, most of the words have the same sounds and stressed syllables as in normal speech. Remembering which words rhyme at the end of each line can also be a good way of starting to learn English pronunciation.

9.    Write a film, music, hotel or book review. Another motivating and easy way to make yourself write in English is to write a review for a site such as Amazon or Internet Movie Database. Many non-native speakers write reviews on sites like this, and if you have some special understanding of the book, music or film due to your first language or knowing the artist personally, that would be very interesting for the English speakers who read and write reviews on the site.

10.  Only search in English. Switching your search engine to the English language version of msn, yahoo, Google etc. can not only be a good way of practising fast reading for specific information in English, but could also give you a wider choice of sites to choose from and give you an idea of what foreigners are writing about your country and area.

11.  Read a book you've already read or seen the movie of in your own language. Although most language learners under Advanced level would probably learn more from reading a graded reader or something from the internet than they would from reading an original book written for English speakers, for some people reading something like Harry Potter in the original can be a great motivator to improve their English. To make this easier for you and make sure that it motivates you rather than just making your tired, try reading a book that you already know the story of. This not only makes it easier to understand and guess vocabulary, but you are also more likely to remember the language in it. If you have not read the book before, reading a plot summary from the internet can also help in the same way.

12.  Read a translation into English. Another way of making sure books are easier to understand is to choose a book that was originally translated into English, preferably from your own language. Even if you haven't read the book in your own language, you will find the English is written in a slightly simplified way that is more similar to how your own language is written than a book originally written in English would be.

13.  Skip the first ten pages. If you have given up with a book in English or are reading it very slowly, try skimming through the first ten pages or skipping them completely. The start of most books tend to be mainly description and are therefore full of difficult vocabulary and don't have a clear story line yet to help you understand what is happening and to motivate you to turn the next page. If the book is still too difficult even after the introductionary part is finished, it is probably time to give that book up for now and try it again after you have read some easier things.

14.  Read a book with lots of dialogue. Opening up books before you buy one and flicking through them to find one with lots of direct dialogue in it has several advantages. If there is less text on the page due to all the speech marks etc, this can make it easier to read and easier to write translations on. Dialogue is also much easier to understand than descriptive parts of a book, and is much more like the language you will want to learn in order to be able to speak English.

15.  Read English language comics. Even more than books with lots of dialogue, comics can be easy to understand and full of idiomatic language as it is actually spoken. There can be difficulties with slang, difficult to understand jokes and/ or dialogue written how people speak rather than with normal spellings, so try to choose which comic carefully. Usually, serious or adventure comics are easier to understand than funny ones.


16.  Read English language entertainment guides. Nowadays most big cities in the world have an English language magazine and/ or online guide to the movies, plays, exhibitions that are on in the city that week. Reading this in English is not only good value, but it could also guide you to places that English speakers are interested in and where you might hear some English spoken around you.

17.  Read English language magazines. Like books, if you can read two versions of the same magazine (Newsweek in your language and in English, for example), that could make understanding it much easier.

18.  Take a one week intensive course. Although you cannot expect to come out of a very short course speaking much better English than when you started it, if you continue studying a little over the following weeks and months, the knowledge you gained then will gradually come out and mean that your level of speaking, listening etc. are better than they would have been if you hadn't taken that course. This positive effect can still be true up to a year later.

19.  Follow your intensive course up with an extensive course. The more time you can spend studying English the better, but studying periodic intensive courses with a few hours of study a week in between is probably better value for money than any other system as it gives your brain time to subconsciously learn and start using the new language you have learnt before you introduce the next new "chunk" of language.

20.  Supplement your group class with a one to one class. Another good way to combine two different kinds of classes is to study both in a group class and one to one. Having a one to one teacher, even if just a couple of times a month, will mean that you can be taught exactly the language that you need, that you will have more time to speak, and that you can have as much error correction as you like.

21.  Supplement your one to one class with a group class

The benefits of having a group class are often less clear to students, but they include the fact that you will learn to deal with several people speaking at once, have a chance to practice skills such as interrupting people, and will hear a range of different viewpoints and topics.

22.  Teach your children or friends some English

Recent research has shown that elder children tend to be a couple of IQ points above their younger siblings, and the most likely reason is that explaining things to their little brothers and sisters gives them an intellectual boost. In the same way, teaching someone lower level than you the English you already know is a great way of permanently fixing that knowledge in your own brain.
23.  Ask your company to start English lessons. Even if you don't need to speak English at work, English lessons can be a fun and reasonably priced way for your company to spend their training budget in a popular way.

24.  Have English radio on in the background while you are doing your housework. Even if you are not listening carefully, it will help you get a feel for natural English rhythm and intonation.

25.  Play English language learning games on your Nintendo DS. Although such games can have quite random language and are unlikely to improve your ability to speak English on their own, the next time you hear or read the same language elsewhere it will be really fixed in your brain by the fact you have played a game with it in already. It is also a nice way of taking a break from your other English studies while also doing some English. To make sure it really is a break and to avoid wasting time learning language from the game that is not much used in daily life, don't bother writing down any new language you see in the game, but just try to learn it from playing the game again.

26.  Say or think what you are doing in English as you do your daily tasks. As you are doing your chores, try creating sentences describing what you are doing, e.g. ‘I am unscrewing the ketchup bottle cap'. This gets you used to thinking in English without translating, and can be a good way of seeing what simple vocabulary that is around you everyday you don't know. yet

27.  Watch English language films with English subtitles. For people who can't understand a film without subtitles but find themselves not listening at all when reading subtitles in their own language, this should be the way of watching a film that you should aim for. If it is too difficult to watch the whole film this way, try watching the (usually important) first 10 or 15 minutes of the film with subtitles in your own language, switch to English subtitles after that, and only switch back to subtitles in your own language if you get totally lost following the story of the film.

28.  Watch films in your language with English subtitles. If you are finding English films with English subtitles too difficult or you can't find English films with English subtitles in your local video shop, this is a good second best option. Looking for local films with English subtitles can also sometimes be a good sign of quality, as it means the producers of the film are expecting it to be popular internationally as well.

29.  Watch English films with subtitles in your language. Again, this is not as good practice as English language films with English subtitles, but is more relaxing, can be easier to find suitable DVDs for, and is also possible with VHS.

30.  Watch the same film or TV episode over and over again. This can not only save you money on DVDs, but will mean that you can really learn the language without having to study it. Some comedies can also get funnier the more you watch them, especially if you watch them with no subtitles and so understand a little more each time you watch it.

31.  Be realistic about your level. One thing that holds many language learners back is actually trying too hard and tackling something that their brain is not ready for yet. Checking your level with a level check test on the internet, by taking an English language test (FCE, CAE, IELTS, TOEIC, TOEFL etc.), or by taking a free trial level check and/ or lesson in a language school will help you find out what your level is and so choose suitable self-study materials.

32.  Be realistic about your reading level. Most researchers agree that people learn most when reading something they understand almost all of. If there are one or two words per page that you have never seen before, that is about the right level. If there are three or more on every page, you should switch to something easier and come back later.

33.  Read graded readers (= easy readers). These are books that are especially written for language learners like you, e.g. Penguin Readers. Although it can be difficult to find something as interesting as things written in newspapers or on the internet, in terms of learning the language only people who need to read for their work or an exam usually gain more from reading things written for graded readers. Graded readers of classic books like Charles Dickens also have the benefit of giving you a lot of knowledge about the literature, and culture more generally, of English speaking countries in a short time.

34.  Read the whole thing with no help. Although using a dictionary has been shown to help with both short term and long term learning of vocabulary, the fact that using it slows reading down can stop some people reading in English at all. Reading a whole book quickly through just for pleasure from time to time will help you remember how fun reading in another language can be.

35.  Read and learn everything. At the opposite extreme, it can be hard work but very satisfying to get to the end of a book knowing that you have learnt every word in it. See other tips on this page to make sure it is a book that is easy enough to do this with and to ensure that the vocabulary you learn is useful.

36.  Watching English children's films or TV programmes. Although some of the vocabulary you can learn from things made for children can be a bit strange (lots of animal names and maybe animal noises, including baby names for things), the fact that not only the language but the structure of the story is simplified can make it an easy and motivating thing to watch. Like good language learning materials, the same language is also often repeated to make it memorable, and the use of catchy songs etc. can increase this positive effect on your memory.
  
37.  Read English children's books. This is very similar to watching English children's movies, but with the added advantage of there being more illustrations than adult books, which both helps you to understand the story and makes the page brighter and more motivating to read.

38.  Keep a list of language to learn, e.g. a vocab list. Even if you don't often find time to go though your vocab list and it keeps on building up, just the act of choosing which words you need to learn and writing them down on a special list can help you learn them.

39.  Go through your vocab list several times every day. If ticking off words on a vocabulary list on the train to work is inconvenient or embarrassing for you, you can keep your list of words to learn as an entry in your electronic dictionary, as a mobile phone to do list or as a text file in your MP3 player (e.g. iPod). Although the time spent transferring the information between different formats like these may seem wasted, in fact any time you spend using the vocabulary like this will help you learn it.

40.  Convert your vocab list to English only. One way to stop yourself translating and therefore increase your speed of comprehension and production is to learn all your vocabulary without the use of your own first language. Ways you can write a vocab list in only English include with synonyms (words with the same meaning, e.g. "tall" and "high"); with opposites ("high" and "low"); with pronunciation factors such as number of syllables (the number of beats, e.g. three for "de- ci- sion") and the word stress (the syllable that is pronounced louder and longer, e.g. the second syllable in "baNAna"); and gaped sentences .
41.  Cross out and delete. Crossing out or deleting words, sentences or whole pages that you have learnt can be a great motivator, and save your list of things to learn becoming too big to handle.

42.  Throw everything away and start again. One of the things that can put most people off learning is a stack of half finished books or a huge list vocabulary waiting to be learnt. Simply getting rid of all that and starting again with something new from zero can be a great motivator and get your studies underway again.

43.  Label things in your house or office with post-its. The easiest vocabulary to learn is the vocabulary of things you see and use everyday. If you can write the names of things around you on slips of paper and stick them on the real thing, this is a great way of learning useful vocabulary. If you can leave them there over the following days and weeks, this is a very easy way of revising the vocabulary until it is properly learnt.

44.  Label a drawing. For people who can't put labels on real things, the next best option is to take a photo of a real place in your life like your office, print it out, and then draw lines to all of the things you can see in the picture and label them in English with the help of a dictionary. You can do the same thing with places you pass through everyday like the station. Because you will see the same thing again and again, it should be easy to really learn the words for those things.
45.  Keep a diary in English. This is a popular method of making sure you use English everyday for people who don't often speak English and can't think of things to write about. The fact that you are writing about real things that have happened to you means that any words you look up in the dictionary will be vocabulary that is useful for you and easy to learn.

46.  Online chat. The closest thing to speaking for people who don't have the chance to speak English is online chat, as you have to think and respond quickly, and the language is short and informal just like speech.

47.  Listen to the radio news in English. You can make this easier by reading the news in English first, or even just by reading or listening to the news in your own language.

48.  Read an English language newspaper. Freebie newspapers like "Metro" in London are usually the easiest to understand, followed by mid-brow titles like "The Daily Express" or "The Daily Mail" in English. Popular newspapers like "The Sun" are more difficult because of the idiomatic, slangy use of language and the number of jokes in the headlines and articles.

49.  Write fiction in English, e.g. short stories. For people who find writing a diary about things that happen to them everyday boring, the best thing is to let your imagination go and write about whatever comes into your head. The advantage of this is that if you can't think of how to say something in English, you can just change the story to something that is easier to explain. Perhaps the easiest way to start writing fiction in English is with a diary, changing any details you like to make it more interesting and adding more and more fantasy as the weeks go on.

50.  English language exercise videos. This is quite similar to how babies learn, by listening, watching and copying. It is also good for your health!

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